I have been busy this week making gift vouchers for some of my clients. So if you get stuck with any presents, buy a voucher and let the person have fun choosing their own gift!
The night before the attacks on Paris, I was awoken by my child at 4am who was feeling sick. As I was in the kitchen getting medicine, I looked out at the sky, the night was still, the sky dark, no clouds, and stars just sparkled back at me. It was beautiful.
I thought to myself then, when will everyone realise, we share the same sky, we live on the same planet, nobody has the right to say this is my country, this is my land, and to kill for their own cause. Stop the violence and live as one.
I love working with Trish & Dave Jenkins and seeing all the new goodies that they bring back from France for us to enjoy.
Social media, everyone is talking about it, how do you know what you should be on, do you need to twitter, facebook, pinterest, instagram... when do you have time to do any work?
It can be mind boggling, I think you need to look at your business and your market, for instance if your product is visual, then pinterest, facebook, instagram can be great. For example my good friends at Back to the Wall are having a lot of success with pinterest. Having such a visual, designer product has led to many overseas enquiries from customers who have seen their murals on pinterest and then have been repinned, again and again.
Or sometimes it makes sense to stop the guess work, and to contact a professional. I was introduced to Tom from Houdini Search Marketing the other day, so if you need some help with adwords, copywriting, social media. Look him up.
The most successful business owners have discovered that you do not sell a product or service: You sell the idea. Today’s post by Jim Connolly explains why they do it and why YOU should consider doing the same!
Steve Jobs famously said that the iPhone was not a product, it was a lifestyle. Apple marketing went on to sell the idea of owning an iPhone and living the iPhone lifestyle. It was a product that became more than a phone: It became a statement, about those who owned it.
Sell ideas and capture imagination
Over and over, we see that the most successful people in business focus on selling the idea, rather than the product or service.
What is the idea behind the products or services you provide? If you save people money, save people time or make people more productive etc., that’s what you need to market to them.
For example, if you sell accountancy services, don’t just list the services you provide and tell them how much you care, then quote a fee. No! Instead, sell the idea of how it feels to know your financial situation is being looked after by experts, who will ensure you never waste a penny. Sell them peace of mind, not features.
In short: Spend some time thinking about the benefits of what you provide. Then, consider marketing the idea behind those benefits – rather than marketing the core product or service itself.
I love to see the finished result - here is some branding for the Clothing Collective on their new shop window!
I have been working with Louise Clark, who is starting a unique company called "The Clothing Collective". It is a revolutionary preloved clothing venture. With a no-waste, community-driven philosophy, as well as 50% of profits going directly to charities.
Checkout the new website! www.theclothingcollective.co.nz
I'm not really a follower of fashion... but even I have to admit, I may have purchased a shirt with palm trees on it! Bring on summer.
I have been busy creating logos for some new companies, work which I love doing. My fee for logos starts from $80. For a finished project, you would be looking at $120. This includes 4 completely different logo's to choose from, and making any corrections that you require. Supplying these logo's in different formats for you to work with.
Why so cheap? because I believe even the smallest business deserves to look professional, and I know starting a new business can be expensive. Many of my clients are mum's with big ideas, and I enjoy helping them succeed.
Well I pretty much work in indesign, illustrator and photoshop. So when I was asked today to produce a powerpoint presentation, I said "sure thing, not a problem".
Then I spent the next few hours teaching myself powerpoint... Which wasn't too hard, and I must say it does have some quite good features.
So if you are an expert in Microsoft applications, but lack the creative streak, drop me a line and I'm happy to tweak your layout and give it that extra zing.